01 WORK
My approach combines efficiency, critical thinking, and user-centered methodologies to develop seamless and effective solutions. With extensive experience in user research, information architecture, and prototyping, I leverage Design Thinking and agile methodologies to optimize processes and ensure
high-impact deliveries. Holding a degree in Design and an MBA in Strategic UX Design Management,
I have contributed to projects across different sectors, always focused on innovation and quality.
02 Experience
2026-Present
Freelance
Senior Product Designer
Independent product design practice focused on B2B SaaS and complex operational workflows. I work with early-stage products and small teams on discovery, information architecture, and turning dense, multi-step workflows into interfaces people can use without training.
2024-2026
LG lugar de gente
Product Designer
After the UX Lead role was discontinued, I took ownership of new product initiatives end to end. My work concentrated on the redesign of Goals & OKRs and Competency Management, and on taking two new products from zero: discovery, competitor analysis, customer interviews, concept, screen design and usability testing.
2022-2024
LG lugar de gente
2021-2022
LG lugar de gente
Lead Product Design
Led the standardization and evolution of the design system across more than 10 HR products, with a team of 2 designers and 1 intern. I aligned designers, developers and stakeholders around shared standards, improving design efficiency, reducing rework and strengthening consistency, scalability and accessibility.
UX Designer
Led research, information architecture and interaction design across LG’s HR platform. I redesigned Competency Management, Individual Development Plans and the Report Builder end to end, and contributed to Goals & OKRs, Digital Onboarding and Feedback. In usability tests of the new competency flow, HR analysts set up a full cycle on their own in about 30 minutes.
2019-2021
Club Cia Viagens e Vantagens
Marketing Analyst
In the Marketing team, I designed cross-brand visual and digital experiences and supported the development of websites and applications through information architecture, wireframing and UX strategy.
2016-2018
Wolf Comunicação
Graphic Designer
Created digital and print pieces for marketing campaigns, along with videos and website layouts.
